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Augmented Reality brings static adverts to life. It blurs the line between offline and online advertising and creates new revenue streams. Aussie App Shop (AAS) and Augmented Reality technology can transform traditional print advertisements bringing them to the new level. Agencies, brands and SMB can ‘augment’ their products and services through AAS platform creating immersive experiences and reaching out to customers in a meaningful and authentic way.
1. Penetration (attracting new users, launching new products or changing existing ones, deepening the properties of the brand); 2. Increasing usage frequency of a product; 3. Building an image (increasing brand awareness among consumers, improving brand perception among the target audience and beyond, building loyalty); 4. Instant book & buy – Customers can book, order or buy different products or services directly from the ad, sign or billboard.This opportunity can unlock online sales and boost marketing campaigns by up to 200%*; 5. Wow and viral effects – High-quality Augmented Reality experiences can create a viral effect that will make your products memorable and brand recognizable; 6. Hidden message – This AR feature enables brands to send a hidden message to their customers. It could especially be valuable for tobacco or alcohol brands that promote their products in areas where their direct advertising can be limited.
Through its analytical and reporting system AAS can track your customer’s behaviour using the following metrics: 1. REGION -Shows number of scans by location, incl. countries and cities 2. SCAN OF MARKERS / ADS - Shows total number of scans, average interaction time for a specific AR experience. 3. CTA CLICKS -Shows total number of clicks per specific call-to-action buttons, including buy, call, order, book, etc. Enables to calculate conversion rate from click to purchase for your products or services. 4. AGE -Provides information about customers groups. 5. MOVEMENT -Provides deeper information about customers in real time, including visits to brick and mortar stores. Enables to analyse conversion rate for AR experience. 6. SHARES / LIKES -Checks public reaction in different social media and analyses hype and buzz around AR campaigns. AAS Augmented Reality App is one of the best mobile apps with embedded AR scanner. An app was built using the native technologies such as Objective-C for iOS and Java for Android. These technologies provide huge native performance to AAS, great user experience and intuitive user interface relevant to all mobile guidelines. AR ads are performing incredibly well, with conversion rates in the 20–80 percent range. A number of major brands (NBA, Gucci, Ariana Grande, Sephora, Wayfair) are already growing their audience base and building brand loyalty with AR ads. With access to programmatic platforms, brands can now execute AR advertising at scale.
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